Hospitality | Sales & Marketing | Creative Content
Phone:
+62 852-8888-4222
Email:
Address:
Bali, Indonesia
Date of Birth:
March 21st, 1999
Hello! I'm Mike
Dynamic hospitality professional with expertise in marketing, digital content creation, and guest experience management. International experience in the United States brings a strong global perspective and adaptability to high-performance, fast-paced environments. Proven ability to deliver impactful guest experiences through a combination of creativity, precision, and strategic execution.
Skilled in leveraging digital platforms and emerging technologies to enhance brand presence and drive engagement. Recognized for working effectively both independently and within cross-functional teams to achieve measurable results. Committed to continuous growth and innovation, with a focus on contributing to forward-thinking organizations that prioritize excellence, creativity, and long-term development.
EXPERIENCE
Mar 2025 - Present
Graphics & Content Marketing Manager
Soori Bali, Indonesia
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Directed full-scale content production (photo, video, and graphic design) to ensure consistent luxury brand positioning
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Led end-to-end marketing function, covering creative, graphic, digital, and brand execution across social media, website, Google Ads, and LHW platforms.
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Managed digital performance and online presence, optimizing campaigns and platforms to strengthen brand awareness, engagement, and direct booking conversion.
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Collaborated directly with HQ Branding Director, ensuring alignment with global brand standards and executing high-level brand initiatives.
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Played a key role in pre-opening and ongoing marketing support for Soori Penang, handling content development, visual identity, and collateral across two properties.
Apr 2023 - Mei 2024
Marketing Creative Contents & Rooms
The Ritz-Carlton Bacara, California USA
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Capture and edit photos and videos for promotional materials and online platforms, and support the coordination and execution of marketing events.
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Collaborated with the marketing team to develop creative content for events and promotions, driving up to a 400% increase in social media engagement.
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Captured and edited high-quality photos and videos for promotional materials, ensuring alignment with brand identity.
2022 - Present
Freelance
Freelancer
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Photography & Videography: Captured and edited professional visuals for hotel marketing campaigns, Events, and religious ceremonies. Created engaging digital content for clients to enhance brand visibility and audience engagement on social media.
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Client Collaboration: Worked with international and local brands to deliver tailored visual content aligned with their brand identity
Jun 2021 - Apr 2023
Marketing Communications & Digital Creative
Six Senses Uluwatu, Bali Indonesia
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Delivering the core value of the Six Senses brand and also increasing brand awareness through various channels. Media strategic partnership to reach potential audiences, online & offline advertisement push product booking.
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Check and follow up correspondence, email, WhatsApp, and traces. Receive, create, and received reservations by telephone, correspondence, chat, travel agents, or OTA.
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Developed and executed marketing strategies for special events, achieving a 15x Return on Advertising Spend (ROAS) for Food & Beverage festive promotions and 74x for stay promotions.
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Conducted thorough market analysis and competitor research using Sprout Social Analytics, Google Ads, and social media insights to inform marketing strategies and rebranded Watu Steakhouse after its closure during COVID-19. Grew Social media follower & increased engagement
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Design flyers, promotions, booklets and resort collateral. Daily update and post all new promos. Update Six Senses App and website product, information and services
Apr 2019 – Apr 2020
Hotel Butler
St. Regis Bal Harbour, Miami, USA
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Delivered warm, five-star service managing check-ins/outs and anticipating guest needs while ensuring smooth coordination across departments.
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Provided personalized Butler services with precision, upholding St. Regis luxury standards. Handled food and beverage orders accurately with menu expertise and a positive attitude.
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Managed daily reports, inventory, and shifts, maintaining comprehensive knowledge of hotel products and services.
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Skilled in PMS systems including Lightspeed, In-Control, and GXP, focused on guest satisfaction and operational excellence.
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Thrived in high-pressure settings and collaborated effectively with diverse teams to deliver outstanding luxury experiences.
Jan – Apr 2019
Sofitel Nusa Dua Beach Resort, Bali Indonesia
Front Office
EDUCATION
2017 - 2022
Bachelor's Degree - Hospitality Management
(GPA : 3.72)
POLITEKNIK PARIWISATA BALI
During my studies, I gained solid knowledge across key hotel management areas: restaurant and bar operations, room division, culinary, sales & marketing, HR, accounting, and revenue management.
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Re Opening Project - General Manager
As project leader for the ADH D class team, I led the development of a comprehensive reopening plan for Akana Boutique Hotel Sanur. We collaborated with hotel management to cover business model canvas, SWOT analysis, forecasting, P&L, ROA, and expense management. The project was completed in six months and presented in a final seminar.
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Brand New Concept - Director of Sales & Marketing
Final management application project, I served as Director of Sales & Marketing for a new hotel concept, Zivoni. Over five months, we conducted detailed market and brand planning, consulting experts, architects, and industry leaders.
I led brand development, marketing strategy, brand book creation, and coordinated with travel agents and OTAs, aligning plans with the hotel’s pre-opening timeline and financial forecasts.
Explore Our Project
CAREER JOURNEY
SKILLS & LANGUAGES
ADVANCED
Microsoft Application
Premiere Pro
Artwork Digital Design
PMS Opera & Galaxy Lightspeed
F&B Service and Culinary Operational
PROFICIENT
Videography & Photography
Photoshop & Lightroom
Social Media & Google Analytic
CapCut & VN
Butler Guest Service & Reservation
LANGUAGES
English - Fluent
Bahasa Indonesia - Mother tongue
EXPERTISE
HOTEL OPERATIONS
Developed a strong foundation in hospitality through academic training, with a focus on service excellence and operational efficiency. Proven ability to multitask, perform under pressure, and communicate effectively with both guests and team members. A collaborative team player committed to delivering high-quality service and creating memorable guest experiences. Brings a strong work ethic and adaptability to excel in dynamic hospitality environments.
SALES & MARKETING
Strong expertise in market analysis, brand positioning, and integrated marketing execution, supported by data-driven performance evaluation. Proven track record in managing OTA channels, and optimizing promotions, Skilled in negotiation and cross-functional collaboration to drive revenue growth. Delivering effective solutions in a highly challenging environment.
CREATIVE CONTENT & BRANDING
Experienced in producing high-quality visual content and executing brand-aligned digital campaigns. Proficient in Adobe Creative Suite, mobile editing tools, and AI-based content creation. Strong understanding of branding strategy, with proven experience in digital content, and campaigns that increase brand awareness and revenue. Focused on creating content that is both visually compelling and aligned with business objectives.
COMMENDS
Ellie Turner
Marketing Manager - 2023
“Mike goes out of his way to assist me with marketing efforts and creative videography for our social media! He takes time out of his day to help me with editing, creating content and making reels and I could not be more grateful for his help and expertise in videography and content creation. Mike enlivens service Value # 7 by helping the marketing team with lateral service and I am SO grateful for his help. He drastically improves our social media channels
with his efforts.”
The Ritz-Carlton Bacara, Santa Barbara
REFERENCES
PORTFOLIO
Welcome to my portfolio. I am a Sales & Marketing professional with a strong focus on creative content and brand development. I bring experience in market analysis, brand positioning, and executing effective marketing strategies that support business growth.
Complemented by hands-on expertise in video and photo editing, graphic design, and social media management, I create visually compelling content that aligns with brand objectives and engages target audiences. This portfolio highlights selected work demonstrating my ability to deliver both creative and commercial impact.
Photography
I have excellent skills in photography, with a keen eye for detail and a passion for capturing beautiful moments.
Videography
Experienced in creating and editing videos for various purposes.
Design
I am skilled in design, including graphic design and photo editing.
GET IN TOUCH
Hospitality | Sales & Marketing | Creative Content
Phone:
+62 852-8888-4222
Email:
