Hello! I'm Mike
Dynamic and globally-minded hospitality professional with strong expertise in marketing, digital content creation, and guest services. Enriched by international experience in the United States, I bring a unique global perspective and proven adaptability to fast-paced, high-standard environments. Whether working collaboratively or independently,
I thrive on delivering exceptional guest experiences through creativity, precision, and purpose.
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Passionate about innovation and growth within the hospitality industry, I excel in adopting new technologies and driving impactful initiatives. I am eager to contribute to a forward-thinking organization that values creativity, excellence,
and continuous development.
Hospitality | Sales & Marketing | Creative Content
+62 852-8888-4222
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Email:
Address:
Bali, Indonesia
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Date of Birth:
March 21st, 1999
Phone:
EXPERIENCE
Mar 2025 - Present
Soori Bali, Indonesia
Graphics & Content Marketing Manager
2022 - 2025
Freelance
Self-Employed
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Photography & Videography: Captured and edited professional visuals for hotel marketing campaigns, Events, and religious ceremonies. Created engaging digital content for clients to enhance brand visibility and audience engagement on social media.
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Client Collaboration: Worked with international and local brands to deliver tailored visual content aligned with their brand identity
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Creative Video Production: Developed high-quality video content for luxury hospitality brands, including The Ritz-Carlton Dove Mountain, USA.
Apr 2023 - Mei 2024
Marketing Creative Contents & Rooms
The Ritz-Carlton Bacara, California USA
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Capture and edit photos and videos for promotional materials and online platforms, and support the coordination and execution of marketing events.
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Collaborated with the marketing team to develop creative content for events and promotions, driving up to a 400% increase in social media engagement.
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Captured and edited high-quality photos and videos for promotional materials, ensuring alignment with brand identity.
Jun 2021 - Apr 2023
Six Senses Uluwatu, Bali Indonesia
Marketing Communications & Digital Creative
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Delivering the core value of the Six Senses brand and also increasing brand awareness through various channels. Media strategic partnership to reach potential audiences, online & offline advertisement push product booking.
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Check and follow up correspondence, email, WhatsApp, and traces. Receive, create, and received reservations by telephone, correspondence, chat, travel agents, or OTA.
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Developed and executed marketing strategies for special events, achieving a 15x Return on Advertising Spend (ROAS) for Food & Beverage festive promotions and 74x for stay promotions.
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Conducted thorough market analysis and competitor research using Sprout Social Analytics, Google Ads, and social media insights to inform marketing strategies and rebranded Watu Steakhouse after its closure during COVID-19. Grew Social media follower & increased engagement
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Design flyers, promotions, booklets and resort collateral. Daily update and post all new promos. Update Six Senses App and website product, information and services
Apr 2019 – Apr 2020
Hotel Butler
St. Regis Bal Harbour, Miami, USA
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Delivered warm, five-star service managing check-ins/outs and anticipating guest needs while ensuring smooth coordination across departments.
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Provided personalized Butler services with precision, upholding St. Regis luxury standards. Handled food and beverage orders accurately with menu expertise and a positive attitude.
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Managed daily reports, inventory, and shifts, maintaining comprehensive knowledge of hotel products and services.
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Skilled in PMS systems including Lightspeed, In-Control, and GXP, focused on guest satisfaction and operational excellence.
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Thrived in high-pressure settings and collaborated effectively with diverse teams to deliver outstanding luxury experiences.
Jan – Apr 2019
Front Office
Sofitel Nusa Dua Beach Resort, Bali Indonesia
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Warm Guest Reception: Greet guests with a friendly welcome, assist with luggage, escort them to their rooms, and highlight hotel amenities and room features.
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Guest Room & Valet Management: Ensure rooms and common areas remain impeccable, promptly address guest needs, provide valet service, and manage lobby traffic efficiently.
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Effective Communication & Professionalism: Stay updated on hotel products and services, communicate clearly with all departments, and maintain a polished, professional appearance in a pristine environment.
EDUCATION
2017 - 2022
POLITEKNIK PARIWISATA BALI
Bachelor's Degree - Hospitality Management
(GPA : 3.72)
During my studies, I gained solid knowledge across key hotel management areas: restaurant and bar operations, room division, culinary, sales & marketing, HR, accounting, and revenue management.
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Re Opening Project - General Manager
As project leader for the ADH D class team, I led the development of a comprehensive reopening plan for Akana Boutique Hotel Sanur. We collaborated with hotel management to cover business model canvas, SWOT analysis, forecasting, P&L, ROA, and expense management. The project was completed in six months and presented in a final seminar.
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Brand New Concept - Director of Sales & Marketing
For our final management application project, I served as Director of Sales & Marketing for a new hotel concept, Zivoni. Over five months, we conducted detailed market and brand planning, consulting experts, architects, and industry leaders.
I led brand development, marketing strategy, brand book creation, and coordinated with travel agents and OTAs, aligning plans with the hotel’s pre-opening timeline and financial forecasts.
Explore Our Project
2014 - 2017
High School Diploma - Science Major
SMAN Model Terpadu Madani, Palu Indonesia
During my high school years, I was enrolled in the science program, which focused on subjects related to science such as physics, chemistry, and biology, as well as mandatory subjects like mathematics, Bahasa Indonesia, English and etc.
CAREER JOURNEY
SKILLS & LANGUAGES
ADVANCED
Microsoft Application
Premiere Pro
Artwork Digital Design
PMS Opera & Galaxy Lightspeed
F&B Service and Culinary Operational
PROFICIENT
Videography & Photography
Photoshop & Lightroom
Social Media & Google Analytic
CapCut & VN
Butler Guest Service & Reservation
LANGUAGES
English - Fluent
Bahasa Indonesia - Mother tongue
EXPERTISE
HOTEL OPERATIONS
SALES & MARKETING
Throughout my academic journey, I’ve developed a strong passion for hospitality and a drive to embrace new challenges. I’ve gained key skills such as multitasking, working well under pressure, and effective communication with both guests and team members. As a dedicated team player, I’m committed to delivering exceptional service and creating memorable guest experiences. With my diverse background and strong work ethic, I am confident in excelling in any hospitality role.
I have strong skills in analyzing market needs, building brand awareness through effective communication, and running successful marketing campaigns with clear performance analysis. Experienced in collaborating and negotiating with partners, I’ve managed hotel promotions on OTAs and built strong relationships with both local and international agents to achieve ADR and occupancy targets despite tough competition. During the COVID-19 pandemic, I sharpened my ability to adapt and develop strategic solutions to overcome challenges.
CREATIVE CONTENT & BRANDING
Driven by a passion for creative content and branding, I have developed strong skills through self-learning and hands-on experience. I produce engaging short videos and photos using tools like Sony Vegas Pro, Premiere Pro, Lightroom, Photoshop, and Canva.
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Beyond technical expertise, I have a sharp eye for branding strategies. I contributed significantly to building social media platforms, online shops, and digital campaigns that boosted brand awareness and sales for a small business, crafting campaigns that truly connect with the target audience.
COMMENDS
Ellie Turner
Marketing Manager - 2023
“Mike goes out of his way to assist me with marketing efforts and creative videography for our social media! He takes time out of his day to help me with editing, creating content and making reels and I could not be more grateful for his help and expertise in videography and content creation. Mike enlivens service Value # 7 by helping the marketing team with lateral service and I am SO grateful for his help. He drastically improves our social media channels
with his efforts.”
The Ritz-Carlton Bacara, Santa Barbara
REFERENCES
PORTFOLIO
Hello and welcome to my portfolio! I am a passionate and driven individual with a diverse set of skills in Sales & Marketing and Creative Content. With experience in analyzing market needs, creating brand awareness, and effective marketing strategies, I am confident in my ability to drive business growth and success.
In addition, my self-taught skills in video and photo editing, graphic design, and social media management allow me to create engaging and visually stunning content that resonates with audiences. I am excited to showcase my work and demonstrate how I can contribute to your team.
Photography
I have excellent skills in photography, with a keen eye for detail and a passion for capturing beautiful moments.
Videography
Experienced in creating and editing videos for various purposes. Able to use various software and tools to produce videos that capture attention and convey messages effectively.
Design
​I am skilled in design, including graphic design and photo editing. With my creative eye and experience, I can create visually appealing content that stands out.
GET IN TOUCH
Hospitality | Sales & Marketing | Creative Content
Phone:
+62 852-8888-4222
Email:
