Hello! I'm Mike
As a dedicated hospitality professional, I possess a wealth of experience in marketing, digital content creation, and customer service, honed through my international journey in the United States. This diverse background has equipped me with a unique global perspective and a strong adaptability, enabling me to consistently deliver exceptional guest experiences. I thrive in fast-paced environments, whether collaborating within a team or taking the initiative in individual roles, and my highly organized nature ensures that I can manage multiple tasks effectively.
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My passion for the hospitality industry drives my commitment to innovation and excellence. I am eager to leverage my skills and insights to contribute to a forward-thinking organization that values growth and creativity. With a keen aptitude for learning new technologies, I am excited about the opportunity to further develop my career while making a significant impact in the industry.
Hospitality | Sales & Marketing | Creative Content
+62 852-8888-4222
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Email:
Address:
Bali, Indonesia, 80114
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Date of Birth:
March 21st, 1999
Phone:
EXPERIENCE
Mei 2023 - Jun 2024
Marketing Creative Contents
The Ritz-Carlton Bacara, California USA
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Collaborated with the marketing team to develop creative content for events and promotions, driving up to a 400% increase in social media engagement.
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Capture and edit photos and videos for promotional materials and online platforms, and support the coordination and execution of marketing events.
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Maintained a content library to support timely and relevant marketing initiatives and created promotional materials to support marketing campaigns and events.
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Captured and edited high-quality photos and videos for promotional materials, ensuring alignment with brand identity.
Jun 2021 - Apr 2023
Six Senses Uluwatu, Bali Indonesia
Marketing Communications & Digital Creative
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Delivering the core value of the Six Senses brand and also increasing brand awareness through various channels. Media strategic partnership to reach potential audiences, online & offline advertisement push product booking.
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Check and follow up correspondence, email, WhatsApp, and traces. Receive, create, and received reservations by telephone, correspondence, chat, travel agents, or OTA.
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Developed and executed marketing strategies for special events, achieving a 15x Return on Advertising Spend (ROAS) for Food & Beverage festive promotions and 74x for stay promotions.
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Conducted thorough market analysis and competitor research using Sprout Social Analytics, Google Ads, and social media insights to inform marketing strategies and rebranded Watu Steakhouse after its closure during COVID-19
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Grew Instagram following from 66,000 to 79,000, representing an increase of approximately 19.7% by leveraging innovative digital marketing techniques and engaging content.
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Design flyers, promotions, booklets and resort collateral. Daily update and post all new promos. Update Six Senses App and website product, information and services
Apr 2019 – Apr 2020
St. Regis Bal Harbour, Miami, USA
Hotel Butler
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Providing warm welcomes, managing check-in and check-out processes, and assisting guests with all of their needs. Anticipating and fulfilling guests' needs, communicating effectively with all hotel departments.
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Offering five-star, personalized Butler services, and completing daily shift reports and inventory management. Acting efficiently, accurately, and thoroughly, staying informed about the hotel's products, information, and general knowledge.
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Utilizing PMS software such as Lightspeed, In-control, and GXP. Ensuring that host performance is regularly monitored and in line with the high standards of the St. Regis Miami brand
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Providing warm welcomes and assisting guests with all of their needs, delivering personalized service with genuine care and attention to detail. Handling food and drink orders with accuracy and a positive attitude, possessing comprehensive knowledge of the menu and all relevant information.
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Collaborating effectively with team members from diverse cultural backgrounds, working well under pressure, and providing luxury service to guests. Ensuring the daily opening and closing of the pool and beach area, as well as maintaining inventory and inspecting all facilities to ensure optimal conditions.
Jan – Apr 2019
Front Office
Sofitel Nusa Dua Beach Resort, Bali Indonesia
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Greeting guests and assisting with luggage, escorting them to their rooms and providing information about the hotel's amenities and room features.
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Ensuring that all aspects of the guest's room are in perfect order. Meeting guests' needs promptly, providing valet service for guest's cars, and managing traffic flow in the lobby.
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Staying informed about the hotel's products and services, providing accurate information to guests, communicating effectively with all hotel departments, and maintaining a polished and professional appearance while keeping the area clean.
EDUCATION
2017 - 2022
POLITEKNIK PARIWISATA BALI
Bachelor's Degree - Hospitality Management
(GPA : 3.72)
Throughout my academic journey, I have gained in-depth knowledge of various aspects of hotel management and operations. Some of the topics that I have extensively covered include operational restaurant and bar, operational room division, operational culinary, sales and marketing, human resources, accounting, revenue, and much more. During my time at the university, I completed several group projects such as:
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Re Opening Project - General Manager
For this project, I was selected as the general manager or project leader of the ADH D class team, and we developed a reopening plan for Akana Boutique Hotel Sanur. We worked closely with the hotel's management to plan the reopening, covering all aspects of the hotel's operations and management, such as the business model canvas, SWOT analysis, forecasting, P&L, ROA, expenses, and more. With the help of our lecturer and the Akana management team, we completed the project within six months and presented our findings in a final seminar.
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Brand New Concept - Director of Sales & Marketing
In addition, as part of our final project for the management application course, my class chose to create a brand new hotel concept called Zivoni, where I served as the Director of Sales and Marketing. The project took five months, during which we conducted in-depth analysis and detailed planning of the location, concept, and implementation of the brand. We consulted with experts, professors, government officials, architects in hotel design, the CEO of Pramana, and the hotel GM for their input. As the DOSM, my team and I focused on implementing the concept and creating a brand book, brand guidelines, brand videos, and marketing plans in line with the hotel's construction timeline, pre-opening strategy, competitor set, segmentation, targeting, positioning, forecasting, P&L, ROI, and communication with several travel agents and OTAs.
Explore Our Project
2014 - 2017
High School Diploma - Science Major
SMAN Model Terpadu Madani, Palu Indonesia
During my high school years, I was enrolled in the science program, which focused on subjects related to science such as physics, chemistry, and biology, as well as mandatory subjects like mathematics, Bahasa Indonesia, English and etc.
CAREER JOURNEY
SKILLS & LANGUAGES
ADVANCED
Microsoft Application
Premiere Pro
Artwork Digital Design
PMS Opera & Galaxy Lightspeed
F&B Service and Culinary Operational
PROFICIENT
Videography & Photography
Photoshop & Lightroom
Social Media & Google Analytic
CapCut & VN
Butler Guest Service & Reservation
LANGUAGES
English - Fluent
Bahasa Indonesia - Mother tongue
EXPERTISE
HOTEL OPERATIONS
SALES & MARKETING
Throughout my academic journey, I have developed a strong passion for the hospitality industry, and I am always eager to learn and take on new challenges. I have gained valuable skills and knowledge through my experiences in the industry, including the ability to work well under pressure, multitask, and communicate effectively with both colleagues and guests. As a dedicated team player, I am committed to delivering outstanding service and creating memorable experiences for guests. With my diverse background and unwavering work ethic, I am confident in my ability to excel in any role within the hospitality industry.
I possess a range of skills that allow me to effectively analyze market needs, create brand awareness through persuasive engagement and excellent communication, conduct efficient marketing campaigns, and analyze advertising results. I am experienced in collaborating and, negotiating agreements also submitting hotel promotions to OTAs. My strong background in reservations has given me a deep understanding of how to connect with potential and valued national or overseas agents and sell products with ADR and occupancy targets, even in the face of aggressive competition. Moreover, I have honed my skills during the challenging COVID-19 pandemic, learning to navigate difficult conditions and devise effective strategies to succeed.
CREATIVE CONTENT & BRANDING
With a passion for creative content and branding, I have honed my skills through self-taught learning and practical experience. In my spare time, I have created a variety of short videos, showcasing my proficiency in video and photo editing software such as Sony Vegas Pro, Premier Pro, Movie Maker, Lightroom, Photoshop, and Canva. My portfolio is a testament to my ability to produce engaging and visually appealing content.
In addition to my technical skills, I possess a keen eye for creative branding strategies. I played a key role in developing social media platforms, online shops, and digital advertising campaigns that resulted in increased brand awareness and sales for my girlfriend's business to create and implement successful branding campaigns that resonate with the target audience.
COMMENDS
Ellie Turner
Marketing Manager - 2023
“Mike goes out of his way to assist me with marketing efforts and creative videography for our social media! He takes time out of his day to help me with editing, creating content and making reels and I could not be more grateful for his help and expertise in videography and content creation. Mike enlivens service Value # 7 by helping the marketing team with lateral service and I am SO grateful for his help. He drastically improves our social media channels
with his efforts.”
The Ritz-Carlton Bacara, Santa Barbara
REFERENCES
PORTFOLIO
Hello and welcome to my portfolio! I am a passionate and driven individual with a diverse set of skills in Sales & Marketing and Creative Content. With experience in analyzing market needs, creating brand awareness, and effective marketing strategies, I am confident in my ability to drive business growth and success.
In addition, my self-taught skills in video and photo editing, graphic design, and social media management allow me to create engaging and visually stunning content that resonates with audiences. I am excited to showcase my work and demonstrate how I can contribute to your team.
Photography
I have excellent skills in photography, with a keen eye for detail and a passion for capturing beautiful moments.
Videography
Experienced in creating and editing videos for various purposes. Able to use various software and tools to produce videos that capture attention and convey messages effectively.
Design
​I am skilled in design, including graphic design and photo editing. With my creative eye and experience, I can create visually appealing content that stands out.
GET IN TOUCH
Hospitality | Sales & Marketing | Creative Content
Phone:
+62 852-8888-4222
Email:
